A family pushes a cart down the aisle of a grocery store.

Grow Smarter, Go Further

Drive your business forward with Advance powered by LoblawTM

As Canada's leading grocery and pharma retailer, we know Canadian shoppers. Millions of them shop with us every day. With the power of our PC OptimumTM program, our retail insights & analytics, and our omnichannel media experiences, we're your strategic partner to drive customer loyalty and growth.

Backed by some of Canada's most influential brands and retail channels.

PC optimum logo

Top 10 Most Influential Brands in Canada.¹

Shoppers Drug Mart logo

One of the most trusted brands in Canada.²

Shoppers Drug Mart logoPC Express logoJoe Fresh logo

A digital retail powerhouse in Canada with $3 billion in e-commerce sales in 2022.³

¹ Source: Ipsos Reid, February 2023.

² Source: Gustavson Brand Index, 2023.

³ Source: Loblaw Companies Limited Annual Reports, 2022.

A woman sitting with her two children and smiling at a smartphone.

Standout solutions

Our omnichannel insights and targeting options empower your brand to seize every opportunity and inspire customers at the right moments of their purchase journey.

PC OptimumTM

Tap into the power of the country's largest and most influential loyalty program to create compelling incentives for customers.

Onsite media

Maximize your brand's digital presence on Loblaw's e-commerce platforms with sponsored search, high-impact display, native shoppable units and more.

Offsite media

Super-charge media buying across the digital landscape from social and display to Digital Out of Home (DOOH) and beyond with our precision audience targeting.

In-store media

Inspire customers at the moment of purchase with in-store media and shopper marketing programs.

Retail insights & analytics

Access powerful analytics to manage your business effectively with Loblaw through our self-serve retail insights platform, or engage our team of in-house consultants for customized analyses and strategies to drive your retail success.

A group of smiling people sitting around a table in a brightly lit office.

Meet your media goals of today and tomorrow

Brand focus

Build brand equity with a wide range of customers, driving long-term growth and category penetration. Whether you're building awareness of a new product or repositioning a mature brand, we'll get your campaigns in front of the right audiences and actually measure the impact in brand lift studies.

Solutions to consider:

  • Brand messaging in offsite video, display and social

  • Targeted Digital Out Of Home

  • In-store screens media

Performance focus

For lower-funnel marketing campaigns aimed at sales conversion, generate concentrated growth with targeted messaging deployed to reach customers at the right moment.

Solutions to consider:

  • PC OptimumTM offer amplication

  • High-impact display and sponsored search during e-commerce experiences

  • Shoppable search ads

  • In-store audio ads

A woman sitting at a kitchen counter, working on a laptop and talking on the phone.

Our service options

Managed service

Engage our in-house team of expert consultants to create a full-service solution that drives success in areas like loyalty, sales and strategy.


Take the reigns with our versatile self-serve platforms. MediaAisleTM makes buying programmatic media and sponsored products on our e-commerce platforms simple and effective, while Loblaw Data, Insights & AnalyticsTM lets you discover new purchase insights and essential audience data.

Our service options

Measurement that makes a difference

Whatever your marketing objective, our data powers solutions. Solve business problems that go beyond media and marketing with our closed-loop measurement solutions that measure real-business impact. From top of funnel awareness to incremental sales lift, make your investments work harder by knowing what's driving real results.

Ready to get started?