Advance powered by LoblawTM launches digital screen advertising
Our plan is to launch digital screens in 500 stores by the end of 2023.
We are adding digital signage advertising to our leading-edge suite of omnichannel solutions. This new and exciting service offered to brands will showcase a mix of internal and external advertisements on 65-inch video screens. Already in over 275 stores, our plan is to scale up to 500 stores nationwide by the end of 2023.
“We’re striving to have best-in-class capabilities for our digital out-of-home network,” Quin Millar, Director of Sales and Client Services recently told Media in Canada.
The new capability brings Loblaw Companies Limited closer to becoming Canada’s leading omnichannel retailer.
Connection with customers.
Brands now have the opportunity to achieve widespread visibility and engage with millions of Canadians as they shop in various Loblaw banners. We began the rollout in spring 2023 with General Mills Canada and Proctor & Gamble as launch partners.
The first wave of screens are strategically placed in high-traffic areas of stores—giving advertisers an opportunity to inspire and connect with customers as they build their baskets. We also had reach in mind for the launch: screens debuted in the highest traffic stores including Real Canadian Superstore®, Loblaws®, MaxiMC, ZehrsTM, Your Independent GrocerTM, and Atlantic SuperstoreTM.
Stores already have screens
Stores expected to have screens by the end of 2023