The Super Bowl is a prime opportunity for snack and beverage brands to maximize their sales while customers are stocking up for the big game day. PepsiCo wanted to take advantage of this peak occasion, driving awareness and consideration among shoppers.

To maximize impact, we crafted a strategy that seamlessly connected with the right consumers across their entire shopping journey. We leveraged a broad mix of media channels to maximize unique reach and capitalize on the media multiplier effect — where the combined impact of multiple channels is greater than the sum of its parts, driving stronger results than single-channel efforts.

• Awareness and pre-shop research: We captured attention early with engaging social media campaigns on Meta and other third- party websites, targeting those with a high likelihood of purchasing PepsiCo products.

• Start of shop & in-aisle: As customers browsed our online platforms, we leveraged display ads and paid search to ensure broad reach and guide them towards relevant products. Just as shoppers entered game-day mode, our ads on in-store digital screens, strategically placed near PepsiCo Super Bowl displays, provided a final nudge towards purchase.

• Check out: As shoppers loaded up their virtual carts on our platforms, we strategically placed Sponsored Products listings featuring PepsiCo products directly at checkout. This final touchpoint reminded shoppers of their game-day needs and inspired impulse purchases, driving incremental sales right at the point of conversion.

The results were a touchdown for PepsiCo. Our omnichannel approach demonstrated the power of cross-channel synergy:

• 2x greater incremental ROAS: This campaign drove a 2x higher return on ad spend compared to single-channel benchmarks.

• Increased spending & sales: Customers that were exposed to all three channels (offsite, onsite, and in-store) spent 16% more and drove 23% more sales than other audience segments.

This campaign proves that a well-executed omnichannel strategy can significantly amplify brand impact and drive tangible results. By meeting customers at every touchpoint with a consistent and compelling message, we helped PepsiCo win big on game day and beyond.