Tailored solutions

Create effective merchandising and marketing programs to drive your brand's success. We have customizable loyalty, media, insights and analytics solutions to help drive your business goals.

A person using the PC Optimum app on their mobile device.

PC OptimumTM

Tap into the power of the country's largest and most influential loyalty program to create compelling incentives for customers.

A person at home viewing an advertisement on their laptop.

Onsite media

Omnichannel shopping habits are the new norm, with most in-store shoppers browsing digital platforms in their purchase journey. Drive consideration and conversion with both e-commerce customers and in-store shoppers through high-impact media on our websites and apps.

A smartphone screen displaying a social media advertisement for coffee.

Offsite media

Inspire the most relevant customers as they browse digital platforms by leveraging our exclusive audience segments shaped by purchase data.

A woman walks by a screen at the front entrance of a grocery store with a yogurt advertisement on it.

In-store media

Generate unforgettable in-store brand experiences reaching customers during key engagement moments of their shopping journey.

A woman looks at an analytics dashboard on her laptop.

Retail Insights & Analytics

Access powerful data to manage your business effectively with Loblaw though our self-serve insights platform, Loblaw Data Insights & AnalyticsTM, or engage our team of in-house consultants for customized analyses and strategies to drive your retail success.

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Our service options

Managed service

Our team of loyalty, media, analytics, insights, and strategy experts are ready to partner with you to transform your business challenge into solutions that will drive your business forward. Whether it's building 360° omnichannel marketing programs or offering consulting services on how to grow your retail sales with Loblaw, we are your strategic partners on how best to advance your business.


If do-it-yourself is more your style, we've got data and media-buying platforms that put the power in your hands. MediaAisleTM is your gateway to buying programmatic media across the digital ecosystem as well as sponsored products on our e-commerce platforms. While the Loblaw Data, Insights & AnalyticsTM platform offers you rich data about your brand and category's retail performance all at the click of a button.

Ready to get started?