Summer in Canada: it's more than just sunshine, blue skies, and long weekends. It's a golden opportunity for brands that understand the unique needs and desires of Canadian shoppers as they embrace the warmer weather. Let's dive into the key consumer trends that will help you connect with Canadian shoppers and drive sales this summer

As routines change and days stretch out, so do consumer priorities. One major shift in consumer behaviour is the rise in online sales during the summer months. From 2023 to 2024, online sales during the summer months grew by 9% (Internal Loblaw data, 2024). This suggests that consumers are increasingly embracing the convenience of online shopping while maximizing their time enjoying the summer weather. Instead of spending precious sunny days in crowded stores, some shoppers may opt to browse and buy from the comfort of their patios, poolside, or even on vacation. This presents a prime opportunity for brands to optimize their online presence and capture a larger share of the market by catering to this desire for seamless, convenient shopping experiences.

This shift towards online shopping during the summer months is just one piece of the puzzle. Let's dive into the broader seasonal trends that are shaping consumer behaviour this summer.